Increasing direct traffic and user engagement to maintain Házipatika.com's leading position

Laying the groundwork for an all-encompassing healthcare platform with a focus on user experience and quality, and AI/ML-based suggestions.

Services

Design

industries

Media

Key challenge

Central Médiacsoport was looking to refresh Házipatika.com to keep the site's position as a leading personal healthcare platform in an ever-changing media landscape.

Within our design thinking-based Product Discovery process, we conducted internal and external research to understand users and the market Házipatika operates in. Based on the identified insights, trends, and problems, we created innovative, user-focused functions and business models that would distinguish Házipatika from competitors and create high added value for users.

What we did

  • Market research

  • User research

  • Business development

  • Service design

  • Product development

Results

With workshops and collaboration, we defined the directions for Házipatika to be the go-to healthcare platform that provides holistic solutions for all health-related needs.

New

product strategy

People-first

UX & content

Feasibility-focused

strategy

We developed a visionary product strategy that puts user experience at the forefront and leverages innovative solutions

Kinga Kenyhercz, Central Médiacsoport

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Thanks for contacting us.

We will be in touch with you shortly.

Let's build the future together.

Need an appic team for your next project? We'd love to hear from you! Drop us a note with the form below.

Or call us at +36 30 688 7888