Increasing direct traffic and user engagement to maintain Házipatika.com's leading position
Laying the groundwork for an all-encompassing healthcare platform with a focus on user experience and quality, and AI/ML-based suggestions.
Services
Design
industries
Media
Key challenge
Central Médiacsoport was looking to refresh Házipatika.com to keep the site's position as a leading personal healthcare platform in an ever-changing media landscape.
Within our design thinking-based Product Discovery process, we conducted internal and external research to understand users and the market Házipatika operates in. Based on the identified insights, trends, and problems, we created innovative, user-focused functions and business models that would distinguish Házipatika from competitors and create high added value for users.
What we did
Market research
User research
Business development
Service design
Product development
Results
With workshops and collaboration, we defined the directions for Házipatika to be the go-to healthcare platform that provides holistic solutions for all health-related needs.
New
product strategy
People-first
UX & content
Feasibility-focused
strategy
We developed a visionary product strategy that puts user experience at the forefront and leverages innovative solutions
Kinga Kenyhercz, Central Médiacsoport
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