Making sports greener and more convenient with iBeacon
A new entry system for one of the most popular sports passes made user experience convenient and acquisition more effective. For a more sustainable future, we also ditched the old plastic cards!
Services
Design
Mobile Technology
industries
Service
Technologies
Angular
Android
iOS
Key challenge
Entering sports facilities was slow and exploitable, receiving a plastic card was even slower. Armed with a then-brand-new tech, we were ready to turn it all around.
We created new iOS and Android apps utilizing iBeacon, with a measurably better user experience for Sportkártya holders. For the card's issuer, this resulted in drastically reduced production costs for passes. On the other hand, visitors could access their favorite facilities faster, and they always had their pass with them, without the fear of losing a small plastic card.
What we did
iBeacon usage
UX research
Product design
Actionable analytics
Results
Users enjoyed using the app more than the previous card-based system, while the implemented analytics features provided useful insight to the issuer.
400%
acquisition growth rate
0
plastic waste
3x
faster entry to facilities
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Let's build the future together.
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